GO WILD Family Glamping

Glamping is a relatively new term and the kind of lifestyle GO WILD, an outdoor and travel brand wants to create.

The event is part of the online to offline campaign aiming to reach one of their target segments, families. The recruitment post successfully reached thousands of audience who wanted to join the event.

The brand experience, together with their signature products, was successfully associated with cooking in the wild, building a tent and setting up and dancing around camp fire.