A two-week kids cooking challenge was created to reinforce our core value “Trust in Kids” during the school suspension period. To accept the challenge, a 30s video with a kid cooking any kind of dishes was to be uploaded to a facebook page. 3 winners were then selected for those little chefs who demonstrated the most confidence and were most trusted throughout the experience. And there were 3 prizes: The Most Confident Cooking, The Healthiest Dish and The Most Attractive Plate Presentation.
The most important spirit and objective underlying this challenge was to remind parents the importance of trust in kids and to give kids the opportunity to learn and try on their own, while they enjoyed cooking with their parents at home.